How Google's Hardware Design Philosophy is Redefining Kyoto

Emotional Design That Resonates with Human Emotions

We explore the minds of innovators shaping Kyoto’s future, sharing narratives that illuminate the significance of preserving Kyoto for generations to come.

This time, we had the opportunity to speak with Google, a global tech giant. When we learned that Google was launching a limited-time concept house, "Google Pixel: Home of Design," in a traditional Kyoto townhouse (Kyo-machiya), we wanted to uncover the inspiration behind the space and why Kyoto was chosen as the setting for this project.

Google's Emotional Design and the Kyo-machiya Experience

The setting for this project is a historic Kyoto neighborhood near Kyoto Gyoen, which has remained the heart of the city since 794 AD. Tucked away in a narrow alley, an entire Kyo-machiya has been transformed into Google's concept house. Here, visitors can immerse themselves in Google's hardware design philosophy—"Emotional Design." The intersection of cutting-edge technology and Kyoto’s traditional urban architecture presents a fascinating opportunity to explore new forms of value. To uncover the inspiration behind this project, we spoke with Miki Matsushita, the marketing lead for this initiative at Google Japan.

“When evaluating potential locations, we found Kyoto to be an ideal choice because of its deep-rooted appreciation for design and art. The purpose of this concept house is not just to let people test our products, but to help them gain a profound understanding of our design philosophy. Rather than catering to the masses, we wanted to create an experience that deeply resonates with those who are genuinely interested in Emotional Design. Kyoto, with its intricate architecture and harmonious blend of nature and daily life, aligned perfectly with our concept. We wanted to create a space where visitors could engage with our design philosophy using all five senses, making Kyoto and its Kyo-machiya the perfect setting.”

Emotional Design: Engaging the Five Senses

“Google's hardware design philosophy, Emotional Design, focuses on how people feel when they interact with a product—how it looks, how it feels in their hands, and the emotions it evokes,” Miki Matsushita explained.

Google strives to integrate technology seamlessly into daily life, not just functionally but emotionally. At the concept house, Kyoto’s traditional townhouse layout has been leveraged to create an immersive experience that engages all five senses—taste, touch, sight, smell, and sound. Here’s a glimpse into each sensory theme.

"Taste" – A Feast of Tradition and Color

As visitors enter, they step into a space that blends the "mise-no-ma" (shop space) and "kitchen." Here, the theme is "Taste," with Kyoto’s renowned wagashi confectionery shop, "Kashiya Nona," offering specially crafted sweets. The space is designed with a color palette inspired by "Peony" and "Rose Quartz," setting the stage for an emotional journey. (Artwork by SATO, a contracted artist with Heralbony, adorns the walls.)

"Touch" – Discovering the Texture of Materials

Moving further inside, visitors arrive at the "zashiki" (tatami room), where "Touch" is the focus. Natural stone, smooth ceramics, and plush cushioned flooring provide a rich tactile experience. Additionally, changing natural light from the garden alters the textures' appearances throughout the day. (Artwork by Heralbony-contracted artist Daisuke Katayose is on display.)

"Smell" – A Soothing Retreat

On the second floor, the "Smell"-themed bedroom awaits. The space is infused with Wintergreen, creating a deeply relaxing environment tailored to individual emotions. (Artwork by Yasuhiro Kobayashi, a Heralbony-contracted artist, is displayed.)

"Sight" – A Space for Deep Reflection

The airy void where a "hibukuro" (fire escape vent) once existed now houses a study designed around "Sight." Thoughtfully curated elements stimulate creativity, while the room’s "Obsidian" black theme fosters deep contemplation. (A striking circular artwork by Sanae Sasaki, a Heralbony-contracted artist, leaves a lasting impression.)

"Sound" – An Ever-Changing Auditory Experience

Further inside, visitors will find a sliding door reminiscent of a "nijiriguchi" (low tea house entrance). The "Sound"-themed space features an installation by Keiichiro Shibuya, "Abstract Music," which continuously evolves, ensuring that no moment is ever the same. (Artwork by Kayano Tanita, a Heralbony-contracted artist, is displayed.)

The Fusion of Different Perspectives Creates New Culture

Throughout the space, Heralbony-contracted artists’ works are displayed, reflecting the company’s mission: “Radiate your color.” As an organization that connects artists with disabilities to the world of contemporary art, Heralbony’s philosophy aligns closely with Google's vision for Emotional Design. Additionally, the project ensures accessibility for all visitors, regardless of physical limitations, through careful design considerations developed in collaboration with Heralbony.

Artwork by Kayano Tanita, a Heralbony-contracted artist

Kyoto as a Hub for Design Innovation

During the preparation for the concept house, Google's hardware design team traveled from the United States to Kyoto, drawing inspiration from the city itself. Walking through Kyoto’s streets and engaging with its culture helped shape the space’s design approach. They were particularly inspired by Kyoto’s deep appreciation for aesthetics and art.

Kyoto is a city where timeless traditions seamlessly integrate into modern life. Surrounded by mountains, with the Kamo River flowing through its heart, Kyoto offers a unique balance of nature and urban living. This environment has cultivated a deep sensibility for beauty and authenticity over centuries, making it the perfect setting to showcase the essence of Emotional Design.

Emotional Design draws significant inspiration from natural materials

Preserve Kyoto – The Significance of Carrying Kyoto into the Future

Google’s choice of Kyoto and the Kyo-machiya as the setting for this project carries profound meaning. The city’s architecture, lifestyle, and people offer an environment that nurtures human sensibilities. By sharing and preserving the intrinsic value of Kyoto, we may find one of the many answers to why Kyoto should be carried forward into the future.

Text by Yasuhito Sasaki

Google Pixel: Home of Design

A concept house where visitors could experience Google's hardware design philosophy—Emotional Design—through all five senses. Open for a limited time from December 2024 to January 2025.

https://store.google.com/intl/ja/ideas/google-pixel-home-of-design/